Google Search Ads
Show your business to people searching for relevant products or services, using carefully selected keywords and clear ad messaging.
Google Ads management
Get in front of customers who are ready to act.
Your next customer may already be searching for what you offer. Pensletech Solutions helps businesses plan, launch and improve Google Ads campaigns designed to reach relevant audiences and generate meaningful enquiries.
Campaign strategySearch intent targetingPerformance monitoring
Advertise with a plan
Reach the right people, not just more people.
Effective advertising starts with understanding your business, your ideal customer and the action you want people to take. We build the campaign around those goals instead of choosing ad formats blindly.
YouTube Video Ads
Put your message in front of relevant audiences through video campaigns when the format suits your offer and marketing objective.
Keyword & Audience Planning
Research search intent, audience relevance and campaign structure before deciding where your advertising budget should go.
Ad Copy & Creative Direction
Develop focused messaging and creative direction that communicate your value and give prospects a clear next step.
Landing Page Readiness
Review the page visitors reach after clicking. We can recommend improvements or discuss a dedicated landing page if needed.
Monitoring & Optimisation
Review campaign activity, search terms and available performance data to identify sensible adjustments over time.
Built around your business
Before we spend, we define what success should look like.
Not every business needs the same campaign. We first look at your offer, customer location, competition, website and available budget, then recommend a practical direction.
✓Clarify your goal: calls, form enquiries, bookings, visits or sales.
✓Choose the campaign type that fits your audience and objective.
✓Check whether your website or landing page is ready for paid traffic.
✓Set a budget and review plan before the campaign goes live.
Our process
A clear process from planning to optimisation.
You will know what we are working toward, what needs to be provided and how the campaign will be reviewed.
Discovery & goals
We learn about your service, ideal customer, service area, competitors and desired outcomes.
Campaign setup
We prepare the campaign structure, targeting, keywords or audiences, ad messaging and budget settings.
Launch & monitor
Once approved, the campaign goes live and is checked for delivery, relevance and early issues.
Review & improve
We review the available data and discuss adjustments, next steps and opportunities to improve.
Starter campaign options
Choose a practical starting point.
These are starter campaign estimates. We confirm the scope, campaign suitability and total cost with you before any work begins.
₦60,000
Illustrative total for a 7-day starter campaign
- ₦35,000 suggested ad spend (₦5,000/day)
- ₦25,000 setup and management
- Campaign planning and initial configuration
- Monitoring during the agreed period
- End-of-campaign review
₦180,000
Illustrative total for a 30-day starter campaign
- ₦90,000 suggested ad spend (₦3,000/day)
- ₦90,000 setup and management
- Campaign setup and ongoing review
- Optimisation based on available data
- Performance summary and next-step guidance
These estimates describe example budgets, not guaranteed results. Google may apply taxes or other charges depending on your account and billing setup. Final campaign scope and costs are confirmed before launch. Landing page development, major website changes and other third-party costs are quoted separately where required. The advertising budget and management fee will be clearly itemised in your proposal.
Frequently asked questions
Questions about Google Ads?
Here are a few things to know before launching your campaign.
What is Google Ads?
Google Ads is Google's advertising platform. Depending on your goals and campaign eligibility, it can help promote your business across Google Search, YouTube and other supported placements.
Will Google Ads guarantee sales or leads?
No responsible provider can guarantee a specific number of sales or leads. Results depend on factors such as demand, competition, offer, budget, targeting, website experience and how enquiries are handled.
Is the advertising budget included in your fee?
The proposal will clearly separate ad spend from Pensletech's setup and management fee. The example packages on this page show an illustrative combined total and the suggested split.
Which campaign type is right for my business?
It depends on your audience and objective. Search Ads can suit people actively searching for a solution, while YouTube Ads may be useful for selected awareness or consideration goals. We assess your business before recommending a format.
Do I need a website to run Google Ads?
Many campaigns need a suitable landing page or website destination. The right setup depends on the campaign and its goal. We will review your destination and explain any improvements that may be needed.
How quickly will I see results?
Ads may begin showing after review and approval, but useful performance insights take time and depend on traffic, budget and conversion volume. We do not promise a fixed timeline for results.
Can you manage an existing Google Ads account?
Yes, we can discuss reviewing an existing account, its goals, tracking and campaign structure before recommending a management or improvement plan.
Will you track conversions?
We can review available conversion-tracking options and help plan appropriate setup where access and technical requirements allow. Tracking availability depends on your website, account configuration and consent requirements.
What do you need from me to get started?
We usually need information about your offer, target customers and location, website, campaign goal, budget range and access to the relevant advertising account where applicable.
Can I stop a campaign?
Campaigns can generally be paused, subject to account access and billing terms. We will explain the agreed campaign period and any outstanding service fees before work starts.
Ready to reach your next customer?
Get a Google Ads Proposal Let's plan a Google Ads campaign around your business goals.
Tell us what you offer, who you want to reach and what you want customers to do. We'll help you identify a sensible next step.