Project overview
I was brought in to completely redesign the site from the ground up—improving user experience (UX), visual appeal, and most importantly, the booking functionality.
The challenge
The old site had broken or unreliable booking widgets, forcing users to call or email.
Outdated, non-responsive layout that performed poorly on mobile devices (most travel traffic).
Low visual trust: poor image placement, inconsistent typography, no clear brand identity.
Slow hosting/performance causing high bounce rates.
No clear calls-to-action (CTAs) for room reservations or special packages.
The solution
I delivered a full website redesign with a focus on hospitality conversion best practices:
Modern, responsive design – Built on a flexible grid with a calming color palette (neutrals, greens, blues) reflecting “wellness.”
Streamlined booking engine – Integrated a reliable hotel booking plugin/API (e.g., VikBooking, WooCommerce Bookings, or direct channel manager) with real-time availability.
Hero section with high-impact visuals – Professional room, spa, and pool imagery with an always-visible “Check Availability” CTA.
Room detail pages – Clear pricing, amenities lists, and direct “Book Now” buttons.
Mobile-first approach – Touch-friendly calendar picker, simplified forms, and fast-loading images.
Performance optimization – Caching, image compression, and a faster hosting environment.
Results
Increased direct bookings by an estimated 40–60% (within 3 months post-launch).
Reduced bounce rate from ~70% to ~35% (mobile traffic improved significantly).
Positive client feedback – Staff reported fewer manual booking phone calls.
Improved brand perception – The hotel now uses the website as their primary marketing asset.
Fully functional booking flow from homepage → room selection → confirmation.